LONDON - Martin Bowley, former chief executive of Carlton TV Sales, has been hired as managing director of Digital Cinema Media, the joint venture sales operation owned by Cineworld and Odeon.
Bowley joins from mobile entertainment company PlayPhone where as chief executive he was responsible for its operations across EMEA. He takes up his new role on 1 February.
Bowley said: ‘Cinema continues to be an increasingly powerful medium with cinema admissions increasing, and despite the tough economic climate we're seeing a boost in advertising spend.'
According to the Cinema Advertising Association, October admissions reached 13m, an increase of 7.3% year on year.
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