LONDON - Jamie Oliver's new chain, Jamie's Italian, will be the only restaurants to serve cordial producer bottlegreen's natural range for children.
The range of three cordials will be the only drinks to feature on the kid's fixed-price menu at his new restaurant in Oxford and in the Bath and Kingston branches when they open in October and November.
Oliver first addressed the issue of children's diet in his 2005 Jamie's School Dinners for Channel 4 in 2005.
Bottlegreen are aiming to double its cordial sales to £25m by 2012 and increase sales of its kids' cordials to £17.
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