In the six-part Morrisons-sponsored series ‘Born to Shine’, talented children try to teach celebrities, including comedian Jason Manford, presenter Ruth Langsford, and actor and film director Nick Moran, a new skill.
According to unofficial overnight figures ‘Born to Shine’ had an average audience of 1.99 million between 8pm and 9pm last night, an 8.6% share of the available audience. An additional 86,700 watched the show on ITV1+1.
The live audience of two million represents a 29.1% decline from the first show on Sunday 17 July and lags far behind the audiences delivered by other ITV entertainment shows such as ‘I’m a Celebrity Get Me Out of Here'.
A spokesman for ITV was unable to provide average figures for the 8pm slot.
‘Born to Shine’ was inspired by Adam & Eve's "no child born to die" activity for Save the Children, which has a regular presence on the show. The final programme is being billed as a "fundraising extravaganza" for Save the Children.
Between 8pm and 9pm last night the average audience watching BBC One or BBC One HD was 5.68 million viewers, over two and a half times larger the audience delivered by ITV1.
On BBC One and BBC One HD ‘Countryfile’, a magazine show focusing on the British countryside, had an average audience of 6.51 million, a 29.5% share, between 7.30pm and 8.30pm.
‘The Inspector Lynley Mysteries’ was watched by 4.22 million viewers across BBC One and BBC One HD between 8.30pm and 9.30pm, a 17.7% share of the TV watching audience.
The long-running car show ‘Top Gear’ had an average audience of 3.33 million viewers across BBC Two and BBC HD, a 14.3% share of the available audience but down significantly from the last two weeks.
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