Boots "What the world needs now" by Ogilvy UK

November 11, 2020

Boots has launched a campaign encouraging the British public to help fight hygiene poverty this festive season.

The ad shows personified soap, bubbles, toothpaste and other consumer goods as they sing a rendition of What the World Needs Now is Love by Dionne Warwick.

The TV ad launched alongside online, radio and press activity. It was created by Emma Parkinson, Solomon Bednall-Greaves, Nicola Wood and Andy Forrest, and directed by Silence Aitken-Till through Curate Films. The media agency is MediaCom.

Last year’s Christmas spot "Bootiques" encapsulated the challenge of finding appropriate gifts for friends and family at Christmas time.

Credits

Brand
Boots
CCO
Dede Laurentino
CECD
Jules Chalkley
Creative directors
Nicola Wood
Andy Forrest
Creatives
Emma Parkinson
Solomon Bednall-Greaves
WPP client lead
Fiona Gordon
Commercial director
Stephen Watts
Client partners
Rebecca Dennis
Georgie Ely
Senior account director: integrated
Michele Lardner
Senior account director: loyalty
Susan Kalamchi
Account director
Julia Pensabene
Account director health & beauty
Rachel Cramond
Senior account manager health & beauty
Rachael Cowell
Account manager
Piers Brown
Account manager loyalty
Millie Dann
Head of planning
Nicole Frost
Senior strategist
Charlotte Walters
Customer experience strategy director
Alex Newman
Customer experience senior strategist
Anastasia Besson
Creative social strategist
Thomas Wigley
Group programme director
Louise Hawthornthwaite
Programme director
Cat Hainsworth
Programme director loyalty
Mark Prudence
Head of PR & influence
Matt Buchanan
Creative director PR
Andrew Soar
Client partner PR
Anna Carter
Business director PR
Danni Daly
Design ECD
Dave Towers
Lead designer
Joe Glover
Design
Monica Ferreira
Head of moving image
James Brook-Partridge
Executive producer
Sally Lipsius
Producer
Sunny Sahota
Business affairs manager
Hannah Newton
Production director gift guide
Mel Clarke
Business affairs manager
Hannah Newton
Managing partner
Rachel Peace
Business director
Arabella Blaikie
Associate director
Johanna Gallant
Account manager
Sophie Sweetland
Paid social manager
Eleanor Winstone
Digital director
Amy Lawrence
Digital associate director
Louise Goodbourn
Marketing director
Helen Normoyle
Director of brand and communications
Melanie Widdowson
Director of communications and CSR
Lucy Reynolds
Chief product owner Christmas
Fay Shannon
Chief product owner value
Laura Gooday
Marketing manager
Joseph Cunningham
Marketing manager CSR
Charlotte Astley
Music production company
Bacchus Creative Entertainment
Artist
Rachel Chinouriri
Production company
Curate Films
Director
Silence Aitken-Till
DoP
Rik Burnell
Producer
Madeleine Sanderson
Production assistant
Sophia Nagar
Post production
Absolute Post
Executive producer
Sally Heath
Production assistant
Ava Millard
Colourist
Juliette Wileman
Flame artist
Scott Simmonds
Animation
Blind Pig
Christine Peters
Sean Cooper
Niall High
Will Smith

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