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Gifting is hard, as Boots points out in its frenetic Christmas ad.

What starts as your traditional sentimental festive spot morphs into a fast-paced montage featuring a diverse cast lamenting about the challenges of finding the perfect gift. Along with the film, Boots is creating a series of "Bootiques," or curated shopping experiences aimed at character types such as vegans, fitness fanatics and rebellious teens. The campaign was created by Tom Madden, Morgan Hinds-Shorland, Naomi Nicholl, Lily James, Tony Malcolm and Marc Bennett, and directed by Si & Ad through Academy.