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Booking.com has launched its "booking right" campaign in the UK.

Wieden & Kennedy Amsterdam created the "booking hero" spot – which is already airing in the US with a different voiceover – that carries the same hyperbolic tone as previous activity. In the 60-second ad, a young man gets a holiday booking dead right thanks to Booking.com and, as a result, it turns his life on to an exciting and happy path. The work was written by Will Lowe and Scott Smith, art directed by Victor Monclus and directed by Dante Ariola through MJZ.