LONDON - Feminine hygiene brand Bodyform has launched an online prize draw as part of its £2million 'Deo-Fresh' range launch.
The activity, created by The Big Kick, will use POS materials and online advertising to drive consumers to a confidence-themed website during October. It will offer visitors the chance to undergo a perfume creation experience in Paris to reflect the new range being scented.
Online ads will target 18 to 24-year-old women and appear on sites such as MSN, Heatworld and Lovefilm. The promotion site will also offer consumers a chance to order a free sample and take a confidence quiz and read tips.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)