The press campaign, promoting the airline's business class sale, will appear in the FT, Sunday Times and The Times, Telegraph and Sunday Telegraph from 6 September.
The execution features a graph of its sale prices, reflecting a shift in focus for the airline, which is seeking to target business travellers, rather than holidaymakers.
The agency secured the £11million business from the incumbents Euro RSCG in July, while MPG was appointed media business following a pitch against undisclosed agencies.
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