MPG has picked up the media business after a pitch against undisclosed agencies. PHD, the incumbent on the business, will continue to handle planning and buying duties for the airline's sister brand, bmibaby. Bmibaby is also currently reviewing its advertising and has shortlisted a number of regional agencies.
The Week: Media reviews - M&C and MPG snare bmi
Immediate Sales, a division of M&C Saatchi, has won the £11 million creative account for the UK airline bmi, which was formerly handled by Euro RSCG.
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