It is the first undertaken by BMG, and will promote 'Furious Angels', which is taken from the movie 'Matrix Reloaded', the sequel to the smash hit 'Matrix'.
'Matrix Reloaded', starring Keanu Reeves, opens in early May and is expected to be similarly successful. It will be followed in December by the third movie in the trilogy, 'Matrix Revolution'.
The campaign is being managed and seeded by Digital Media Communications and ties in with Apple QuickTime. It was created by the New York-based web designer Jason Kottke, who has been named one of the world's top 25 web personalities by Shift magazine.
The campaign features a Rob Dougan "skin" for QuickTime. Viewers are able to use it to play five different Dougan videos and link to to buy music.
Jon Davis, head of new media at BMG UK & Ireland, said: "Everyone's heard Rob Dougan's music in various films, TV ads and programmes, including 'CSI' and 'Law & Order'. But only a core fanbase is aware of his name. We called on DMC's online viral and buzz marketing expertise to help us increase awareness among a broader audience, and to help us drive and widen demand for the new single prior to and during the 'Matrix Reloaded' cinema run."
The Dougan QuickTime skin is being seeded via DMC's online influencer network, and its views and hotlinks will be tracked by DMC for two months. Apple Computers is also promoting the skin. It can be downloaded from .
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