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The campaign, delivered in Bluepod Media's bar network, featured the film's trailer and was sent to mobiles via Bluetooth between 15 and 21 June.

The activity was measured from five locations in the London area and verified by ABCe to the industry-agreed standards and metrics agreed by JICWEBS.

Bluepod Media has achieved two-star Associate Subscriber Accreditation by ABCe.
 
Measurements included in the ABCe audit for The Hangover Bluetooth campaign were: Unique Bluetooth devices, which measured the number of devices that successfully accepted the trailer; Bluetooth downloads, which tracked the number of times the trailer was downloaded, and exposed Bluetooth devices, which counted the number of devices detected during the campaign period.