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March 20, 2002

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Blue Cross drive to up donors via door drop survey

Blue Cross is using a survey format to drive up the number of donors in a campaign called Pets in Crisis.

The charity is sending out 1.3 million door drop and 380, 000 cold mailing packs targeted on propensity to donate, using postcode analysis on previous campaigns and the existing database.

The packs have been designed by WWAV London and contain a questionnaire and donation form. "The questionnaire is our most effective recruitment device,

explained Julie Jeffes, Blue Cross head of direct marketing.

Topics

Marketing