Bloomberg.com owner Bloomberg LP is looking at selling subscriptions to feeds of stories on specific topics a,The Wall Street Journal reported although Bloomberg would not confirm that this was the case at the time of writing,
The news comes shortly after the company, which has made a fortune selling financial data and information, said it would buy loss-making magazine BusinessWeek. The title is to be redesigned and launched anew next year.
With few publishers managing to make news-based websites profitable from advertising alone, there is now a push towards switching back to paid-for models that were widely tried in the early days of the internet.
On the pro-charging camp is Rupert Murdoch, chairman of News Corp and owner of newspapers including The New York Post and The Times. Meanwhile The Guardian has vowed to remain free to web users, and instead plans to find ways to make money from its most loyal readers.
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