BlinkBox launches out of beta with new content partners

LONDON - BlinkBox, the television and film site that blends social networking and e-commerce, launches officially out of beta this week with new content partners and an ad-supported TV channel where users can watch complete TV episodes for free.

The site, which claims to be the web's largest legal collection of iconic film and TV clips, has secured content deals with independent studios Raindance TV, X-Treme Video and Fortune Star.

The site had already sealed partnerships with Warner Brothers, Paramount, Discovery Networks, Aardman Animations, Universal and FreemantleMedia. The latter will enable users to access clips from American lifeguard drama, Baywatch.

Since its soft launch in October, blinkBox has attracted more than 1m users, and offers clips from over 1,600 titles.

At its official launch, the site will feature a raft of new interactive features. Users can create personal profiles and befriend members with similar interests, play quizzes, recommend films, and share their favourite on-screen moments.

BlinkBox users can also forward scenes to friends' PCs and mobiles as ‘blinks' with personalised messages. They can also watch, buy and rent classic and current films and TV programmes.

According to blinkBox, using personalised film clips is a growing trend amongst social networkers.

BlinkBox, a UK company, was founded  by Michael Comish and Adrian Letts, with investments from Arts Alliance, Eden Ventures and Nordic Venture Partners.

 

 

 

 

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