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The brands are among the first to take advantage of Royal Mail's new bulk mail service offering  a lower price tariff for direct mail that meets the PAS 20:20 environmental standard.

Black  Horse  Personal  Finance,  part  of  the  Lloyds  Banking Group, and Standard  Life  Healthcare expect to post their first direct mailings using Sustainable Mail in May.

Royal Mail says that "more than a dozen companies across a range of sectors" are finalising plans to use Sustainable Mail.

Sustainable Mail is  priced  up to 4.7 per cent lower than standard  Mailsort pricec and  will be available to companies that meet
criteria  based on three key environmental needs: improved sustainability, minimised waste and increased recyclability.

Matthew  Neilson,  head  of  environmental  solutions  at Royal Mail, said: "We  launched  Sustainable  Mail  as  part of our continuing commitment to helping  businesses  improve  the environmental performance of their direct mail  campaigns.  

"Black Horse Personal Finance and Standard Life Healthcare fully  satisfied  our  criteria and we are sure they will be joined by many customers  who  will  take  advantage  of  this product and work with us to reduce waste, streamline production and encourage recycling."

Ronjit  Bose,  head  of  product, Standard Life Healthcare, said the brand "takes an active interest in the environment and the effect of  our  business  on  the  community.  The Sustainable Mail initiative to encourage  sustainability, waste minimisation and recycling is in line with our  long-term  commitment  to minimise our environmental impact and we are pleased to be one of the first adopters of the programme."

The    full    Sustainable    Mail   specification    is   available   at www.royalmail.com/sustainablemail