Cocktail Marketing will match Black & Decker with suitable partners, in the hope that cross-promotions will generate increased revenue for both sides.
Promotional partnerships for power tools will be focused on the male audience.
However, Black & Decker is keen to appeal to both male and female consumers, and partnerships for household goods will be targeted towards a key audience of ABC1C2 females aged 25-65.
Delivery of the partnerships will take place throughout September and December, as part of a sales push for the Christmas shopping period.
Cocktail Marketing specialises in marketing partnerships, and calls itself "the dating agency for brands".
It has previously matched the retailer Burton with the men's magazine Maxim; Dorothy Perkins with the 'Dreamgirls' film; 'The National Lottery' with Blockbuster videos; and Odeon cinemas with .