The classic 60s label returned to the high street earlier this year under the ownership of House of Fraser with a clothing range fronted by model Daisy Lowe. The retail chain plans to launch several brand extensions next spring.
Biba was founded by Barbara Hulanicki in 1964, operating from a boutique in Kensington, West London. It became famous following endorsements from celebrities such as Twiggy and Mick Jagger. However, the business went into administration in 2008.
House of Fraser last week reported a 5.5% increase in sales in the first half of 2010, compared with the same period last year.
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