The charity wants people to quit smoking as a New Year's resolution and is highlighting links between the vice and heart disease.
Dialogue from above-the-line media is continued on the to educate users. Online tools such as a smoking savings calculator aim to engage the audience.
"The microsite helps us to bring to life the message that permanent damage is caused from smoking but also communicate the positive benefits of quitting," Maura Gillespie, head of public affairs at the British Heart Foundation, said.
A smoking-related game, based on 'Tetris', is also on the microsite and can be sent by users to their friends.
This is the first time BHF has promoted the links between smoking and heart disease.
created the microsite and the online marketing. Euro RSCG Partners developed the above-the-line work.
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