Eight months after the charity first pushed its clogged-up arteries message online, it is running the "give up before you clog" ads and has expanded its to include an online community for ex-smokers and those who are trying to stop.
The site was developed by digital agency DNA and includes tips on how to beat cravings. Those giving up can also keep a weblog of how they are doing.
Smokers can sign up for free text and email support messages, and family and friends can sign up to send encouraging emails.
Other new areas allow users to download and personalise motivational stickers from the site and they can visit a photo story area, which provides an insight into local NHS anti-smoking services.
Those missing something to do with their hands can play Fatris -- a Tetris-style game online -- or from their mobile for free.
Peter Hollins, director-general of the BHF, said: "As most smokers want to give up, we need to give them all the ammunition they need to. That's why we are using digital technology to launch an offensive on cigarettes, letting people know the risks and giving them plenty of help before they clog up."
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