The Destiny's Child star, who is also rumoured to be planning her own fashion line, will appear in TV and magazine ads for a new Hilfiger fragrance. It has also been reported that she is writing a song about the new fragrance that will feature in the ads.
Hilfiger told New York fashion bible Women's Wear Daily: "Beyonce has beauty, style, intelligence and such a warm personality. She is the perfect person for this project."
A spokeswoman for Estee Lauder in charge of the Hilfiger label added: "The Tommy Hilfiger Toiletries division has seen a rocky road over the last few years. But we believe that aligning the renewed fashion strength of Tommy Hilfiger with Knowles' participation will result in increased energy for the fragrance franchise."
Beyonce, along with Britney Spears, Pink and Enrique Iglesias, is set to battle it out gladiator-style armed with shields, swords and maces in the latest big-budget commercial for Pepsi Cola.
The new spot is due to hit television screens on February 1.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)