LONDON - Betfair is launching its poker service with a campaign created by Albion that targets what it claims is a 'new breed' of poker player.
The creative work uses comic book-style illustrations overlaid onto shots of ordinary individuals and is meant to appeal to both novice and expert online poker players.
Oscar Nieboer, marketing director at Betfair, said: ‘Albion uncovered a powerful insight into how a new generation of consumers interact with online gaming brands. We believe that the ‘New Breed' is an exciting and important step to help recruit more poker customers directly to the brand.'
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