Most read: Axa calls investments pitch
for its investment division.
The review is in its early stages and covers all marketing services apart from media – including advertising, CRM and digital. Oystercatchers is working with Axa on the process
Axa Investment Managers currently works with a number of agencies around the world and is looking to consolidate its roster.
The division offers investors a range of products including fixed income, equities, real assets and structured finance. It manages funds in excess of €600bn (£475bn).
Easter: The best campaigns
Before we head off for the long Easter weekend, here's a run down of some of the best seasonal campaign's featured on the site this year.
has launched a pop-up bar made completely out of chocolate as part of its 'iIf Carlsberg Did...' campaign.
The idea, conceived by Fold7 and Carlsberg's newsroom team, uses nearly half a tonne of chocolate.
Across Twitter, brands have been using the #EasterWeekend hashtag. It's been trending all day.
Tetley is planning a family get together.
The Tea Folk will be celebrating the long with a big family get together! What do you have planned?
— Tetley Tea Folk (@tetley_teafolk)
Nectar is simply happy to have a long weekend.
One of life's freebies: a Thursday that feels like a Friday!
— nectar (@nectar)
Catch up with more of the
Advertising: Brandalism calls on ad agency staff to 'switch sides' in outdoor campaign
calling on staff to "switch sides" and use their skills to fight inequality and poverty.
The posters were installed without permission on bus stop shelters near the London offices of Abbott Mead Vickers BBDO, J Walter Thompson and Ogilvy & Mather, as well as TBWA in Manchester.
Also in the news
Marketing: The five biggest challenges for marketers in 2016
As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year.
What’s on the mind of the world’s top marketers? Well, the Marketing Society’s second 24 Hour Global Conversation report has some of the answers.
Over a 24-hour period, Bloomberg Media, which compiled the report, spoke to 26 senior marketers across four continents. They were asked to identify the greatest opportunity and challenge for their business in 2016.
When this research was distilled, it was apparent that there are five key areas clients are grappling with – digital transformation, cyber security, the collaborative economy, customer-centricity and talent.
Continue reading
Also in the news
Digital: Microsoft launches AI chatbot that talks like a Millennial
that is designed to become smarter the more people talk to it on social media sites such as Twitter.
The bot, whose Twitter handle is 'Tayandyou', has been dubbed by its creators as an "AI fam from the internet that's got zero chill."
It has been created to allow researchers to help AI develop conversational understanding and and communicate in a human way.
Also in the news
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