Benetton "Clothes for humans FW16" by 180 Amsterdam

Benetton has updated its "Clothes for humans" campaign for the autumn/winter season with a series of cheeky 15-second films.

The ads feature snapshots of everyday events in people's lives. The first shows a woman being interviewed over Skype, while another films someone dropping their food on the floor.

Of course, being from Benetton, the ads are not as straightforward as they first seem and each ends with a cheeky twist.

The campaign will run across TV in Italy and India, cinema in Italy and Mexico, and digital in Italy, India, Spain, France, Germany, Portugal, Greece and Mexico.

Credits

Global marketing director, Benetton Group
Agency
Executive creative directors
Art directors
Copywriter
Client service director
Account manager
Film producer
Art buyer
Production company
Director
Production company producer
Director of photography
Editor
Post-production
MPC
Colourist
Sound studio
Sound engineer