Credits
Global marketing director, Benetton Group
Agency
Account manager
Retouchers
Benetton "Clothes for humans" by 180 Amsterdam
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Advertiser
Benetton -
Agency
180 Amsterdam -
Sector
Fashion -
Exposure
Global
Benetton's campaign reflects the brand's new manifesto, which enforces its commitment to making clothes for everybody.
The work launched worldwide on 27 July and accompanies a series of short videos to be distributed across digital channels.
, as well as all signage, design and communication materials, have been updated to reflect the brand's manifesto.
