Cosmetics brand Benefit and London-based fried chicken restaurant Mother Clucker are opening a pop-up in Shoreditch to promote a new eyeliner.
The "Just wing it" activation is encouraging Londoners to try the Roller Liner, which helps users create a wing effect on their eyes, while enjoying chicken wings.
The restaurant will serve up a pink Benefit sauce to go with the wings. The pop-up, created by Benefit and produced by The Persuaders, runs from 30 January to 3 February on Commercial Street, London.
Benefit launched the Roller Liner last week. It has a precision tip so that users can create the look they want with "a super-smooth application". The brand claims that it is waterproof and lasts for 24 hours.
Before Christmas, Benefit created a pink train carriage at Kings Cross station for last-minute brow treatments.