Marketers are not just getting paid more, the perks are getting
better, too. This is the message from the second part of Marketing’s
salary survey, which last week revealed that marketers are receiving
bigger pay rises than ever.
The survey shows more marketers declining the standard perk of a company
car in favour of a wider range of benefits, including mortgage
subsidies, profit sharing and healthcare.
The proportion of marketing directors with company cars has fallen from
76% in 1995 to 62% at the time of our 1000-strong poll in December. At
the same time, the number of marketing directors with private healthcare
has risen from 56% to 71%.
Brand managers are being offered packages similar to those of their
bosses.
Also encouraging is the fact that 42% of marketing departments increased
staffing.
See Marketing Focus, page 22.
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