Ice cream maker Ben and Jerry鈥檚 is holding its debut UK festival on 7 August at Clapham Common.
Agency Cake will model the one-day event, called Sundae on the Common, on the US-version One World, One Heart that has taken place in Ben and Jerry鈥檚 home town of Vermont every year since 1991.
Tickets have sold out for the event, headlined by indie-band the Thrills. Proceeds will go to charities such as WWF, Trees for Cities and community-based We Are What We Do.
A Ben and Jerry鈥檚 spokeswoman said it had taken the essence of One World, One Heart 鈥渇or ice cream and music lovers in London鈥.
Ben and Jerry鈥檚 music festival helps charities
Ice cream maker Ben and Jerry鈥檚 is holding its debut UK festival on 7 August at Clapham Common.