Jean-Manuel Canga-Valles, marketing director for Beiersdorf, said: "The three-way pitch, including our present incumbent Universal Media, was mediated over by a professional third party from the UK, specialising in the pitch process and in-depth buying analysis, bringing with it global expertise in this field.
"This allowed us to facilitate a very objective view throughout the entire decision process resulting in a close-run but clear winner for our business".
Beiersdorf has a portfolio of brands including the Nivea range of products, Elastoplast and Atrix hand care products.
Elie Khouri, regional managing director of Omnicom Media Group, said: "There have been strong links between Beiersdorf and OMD for many years and across many markets. We are very proud to have extended this relationship to the Middle East. Today more than ever, the name of the game is integration, something we have amply demonstrated in this process, working closely with our network, partners and specialist units. Beiersdorf Middle East will clearly benefit from this single vision and approach."
Colin Gottlieb, Omnicom Media Group chief executive for Europe, also heads up the group in the region taking responsibility for the Middle East and Africa.
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