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There are no mix-ups as to the number one ad, Walkers' new ad for its Mixups range, starring Gary Lineker is the clear winner with a recall rate of 48%. Coming in joint second with 42% is Jacob's Crinklys & Npower.

Brand: Npower

Agency/TV Buyer: McCann Manchester/Maxus

Recall: 42%

2

Brand: Jacob's Crinklys

Agency/TV Buyer: Publicis/MEC

Recall: 42%

4

Brand: Churchill

Agency/TV Buyer: WCRS/MediaCom

Recall: 41%

5

Brand: P&O Cruises

Agency/TV Buyer: Founded/The7Stars

Recall: 35%

6

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 34%

7

Brand: Papa John's Pizza

Agency/TV Buyer: --/--

Recall: 30%

8

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 27%

8

Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 27%

10

Brand: Muller Greek-style low fat yoghurt

Agency/TV Buyer: VCCP/MediaCom

Recall: 25%

10

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 25%

Adwatch research was conducted from 26 to 30 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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