The deal, Bebo's first movie integration deal, will see the film featured in the Sofia's Diary plot in two key episodes, one of which airs on the day of the film's release on 25 July.
The episode sees Sofia interviewing a new online phenomenon, the lead character from the film Georgia, whose daily video blogs on Bebo have proved popular.
Sofia visits Georgia's Bebo profile www.bebo.com/GeorgiasWorld, watches her blogs and conducts an interview with her via the Bebo messenger service.
The profile was created in advance of the integration to enable the Bebo community to familiarise themselves with Georgia and the movie.
The innovative collaboration was brokered by advertising agency MeC Interaction.
Bebo's UK sales manager, Dominic Tillson, said: "This differs from the usual film campaigns we run on many counts. The results speak for themselves with nearly 9,000 friends on the profile, high video view figures, and longer engagement on Georgia's profile."
Paramount Pictures' director of interactive marketing, Heath Tyldesley, said: "Teaming up with Bebo and the makers of Sofia's Diary presents an exceptional platform for us to engage with our target audience."
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