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The ad, which will run in tonight's London Paper, features a newpaper clipping featuring a report on the earthquake.

The headline reads: "Millions of Britons feel earth move", and the ad finishes with the strapline "The Lynx Effect".

BBH was tasked with raising awareness of the brand through topical work.




Agency: Bartle Bogle Hegarty (BBH) London
Client: Unilever
Brand: Lynx
Main Client Name and Title: Katie Lindridge, UK Brand Manager
The Brief: Drive awareness of brand philosophy through topical tactical work
±±¾©Èü³µpk10 Title: Earthquake
Launch Air Date: 28.02.08
Creative Director: Rosie Arnold
Creative Team: Dan Bailey and Brad Woolf
Agency Planner: N/a
Art Direction/Typography: Sharon Chong
Photographer Details: N/a
Media Distribution: The London Paper
Media Company and Media Planner: Mindshare UK, Lisa Stevenson