BBC Worldwide embarks on ambitious multimedia project

LONDON - BBC Worldwide has struck a deal with Star Farm Productions to develop 'Kaimira', a fantasy children's book, into a worldwide media property spanning TV, the internet, gaming and feature films.

The development deal marks the start of a strategy by BBC Worldwide to work with rights owners and contribute to multimedia properties in the earliest stages of their development.

Book one of the Kaimira series, 'The Sky Village', is due to launch in the summer through Walker Books and Candlewick Press.

The story is set in a future in which humans, animals, and machines are locked in battle and a group of teenagers with strange 'Kaimira' powers are the only ones who can restore harmony.

Gill Pritchard, the director of BBC Worldwide children's division, said: "Kaimira represents everything we want to be part of in our growth strategy for the children's business here at Worldwide.

"The development deal we have agreed with Star Farm allows us to collaborate in a 360-degree approach to the creative and business strategy of Kaimira, including the development of TV, web, gaming and feature film."

Star Farm has begun developing Kaimira into a fully integrated where fans can decode mysteries highlighted in the book. Eventually internet users will be able to become part of the Kaimira world by creating characters, building tribes, developing stories and working together to face challenges.

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