BBC Worldwide awards list management to Dennis

LONDON – BBC Worldwide has appointed Dennis List Solutions to manage its lists, covering subscribers for titles including Radio Times, Top Gear, Good Homes and Gardens Illustrated.

The portfolio of lists included in the deal covers around 750,000 current and lapsed subscribers, competition entrants and mail order buyers.

This is the first time the lists have been available for more than two years due to a rebuilding of BBC Worldwide's customer database.

Hannah Nicholas, BBC Worldwide's customer database marketing manager, said: "After a major investment in our database, we're very excited about bringing a product of such quality to the market."

Other titles covered in the deal are BBC History Magazine, BBC Music, BBC Wildlife Magazine, Easy Gardening, Gardeners' World, Good Food, Homes & Antiques and Olive.

Dennis List Solutions list rental director Nerys Church added: "Publishing lists are notoriously of a very high quality and the fantastic range of titles in the BBC Worldwide portfolio means the lists will perform well for a huge number of different products."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now