BBC World racks up successes in Berlin and Taiwan

LONDON - BBC World, the BBC's 24-hour international channel, has become the only foreign TV network to win a digital TV frequency in Berlin and scores on the other side of the world with a deal to provide news to China Airlines.

In a global first this August, the German capital will become a digital-only city for television, when the licensing body MABB switches off the analogue signal completely.

So far, 25 stations have won licences to broadcast on the new digital spectrum and BBC World will be the only non-German channel to be granted a frequency.

BBC World has been broadcasting on terrestrial analogue television in Berlin since 1996, when it broke new ground as the first and only overseas station ever to be given such a licence.

BBC World managing director Dr Patrick Cross said: "It is a great honour and a reflection of the quality of BBC World that we are the only news channel to have been granted this highly sought-after digital frequency in Berlin. I am delighted that viewers will continue to have access to our unrivalled, impartial news coverage."

The deal with China Airlines flights, the flag carrier for Taiwan, will see BBC World supply bilingual news for broadcast on the airline, which travels to 40 destinations in 20 countries.

Bill Mould, head of travel distribution at BBC World, said: "More than ever in these changing times, our viewers want to stay in touch while they're on the move and this fits in with our strategy to be a major player in the world's travel business."

BBC World news will provide passengers with the most up-to-date bulletins from the BBC newsroom and it is the first time an airline has delivered news with English and Japanese soundtracks.

Philip Wei, president of China Airlines, said: "We are pleased to announce our collaboration with BBC World, which will enhance our onboard news service and keep our passengers -- many of them Japanese speakers -- informed about the latest developments in Taiwan and internationally."

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