Created by Red Bee Media, the executions show unscripted action filmed in three countries, in one week. The TV spots aim to capture how one angle on a news story is analysed, shot and broadcast by news teams in Baghdad, London and Washington. The 30-second and 60-second ads all focus on how Iraq is shaping the news agenda.
Annabel Cameron, head of marketing for BBC World, said: "Our latest television campaign reinforces the brand values of BBC World. To truly report a story you need to understand it from every angle and the campaign rationale is to communicate how the channel continues to put news first and delivers in-depth, accurate and impartial reporting and analysis for a global audience."
The channel's "putting news first" global ad campaign, originally launched in 2005, hopes to reaffirm the channel's newsgathering strengths and the commitment of the teams that contribute to BBC World's global news output.
The last ads in this series all featured correspondents and cameramen telling the stories behind some of their most extraordinary assignments.
Charlie Mawer, executive creative director for Red Bee Media, said: "The advertising campaign is about capturing authenticity and spontaneous action, as it truly occurs, rather than setting up an event for the purpose of storytelling. Like the news itself the campaign is about truth and objectivity."
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