The campaign will be aired across pan-European television channels, including Bloomberg, CNN, CNBC, BBC World and Euronews.
The new TV work has been created by DDB London and uses a mixture of CG animation and live footage, in a series of vignettes.
According to the FT, the concept is to "explore and highlight the ways that business influences different aspects of modern life in unexpected ways" and to "reinforce that the world now lives in Financial Times".
The television advertising is a further extension of the, "We live in Financial Times", campaign, which was launched on April 23 through a range of outdoor and digital channels, including poster sites, branded taxis, online advertising, point of sale activity and direct marketing.
Frances Brindle, global marketing director for the Financial Times, said: "Our TV advertisement reflects the fact that business plays a more important role in shaping our world than ever before. The advertisement seeks to communicate the excellence of our global business coverage in a contemporary way and reinforces the Financial Times as an accessible and modern brand."
Last month, the Financial Times refreshed its offering with a new masthead, more colour pages, and more signposting and labelling to improve navigation throughout the paper.
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