Joshua will work on a new creative campaign to appear in the trade press during spring, which aims to support BBC World's global positioning as the news channel that gives viewers a "broader view" of international current affairs.
Seema Kotecha, head of marketing at BBC World, said: "Joshua demonstrated a strong understanding of our brand and how we should communicate with our commercial audience of international clients, media agencies and affiliate partners."
Dick Bloomfield, business development director at Joshua, added: "This new challenge will draw on our expertise of delivering a coherent global approach."
BBC World, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC's commercial group of companies.
Mediaedge:cia will provide media planning and buying for the campaign.
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