The programme, which will be available through the BBC World , will be hosted live from Germany by sports presenter Adnan Nawaz, and will have a webcam facility to allow armchair fans to talk to him about the tournament's games, teams and players.
The service has already attracted sign-ups from viewers in Iran, the USA, India, China, Brazil, Italy, Korea, Australia and the Antarctic Survey, with more expected to follow once the tournament gets underway on June 9.
'My World Cup' will also feature daily discussions and interviews, and a chance to win tickets for the latter stages of the tournament by inviting viewers to beat 'The Predictor', a computerised full-time score forecaster.
The Predictor, which was developed by Decision Technology at the University of Warwick, has forecast the results of 10,000 games since the last World Cup in Japan in 2002, and its makers say it "routinely produces highly accurate predictions".
The forecasts made by The Predictor for this year's World Cup include Brazil having a 13% chance of winning the final, Germany having a 92% chance of emerging from the group phase, and England facing the easiest game of the tournament, against Trinidad & Tobago, where they stand an 83% chance of beating their competitors.
Viewers wishing to subscribe to the 'My World Cup' service are invited to register online via the BBC World website.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .