The short films, unleashed on 11 July, are part of a campaign which also features idents for Thursday night comedy, radio and TV programme promos and an online competition encouraging people to send in their best gag.
Johanna Crotty, BBC entertainment marketing manager commented: “This campaign brilliantly signals the next wave of great BBC Two shows while being a series of great bites of comedy in its own right.”
The campaign pits BBC Two against comedy-only channels such as Paramount, which – along with Five – is sponsoring this year’s ‘So you think you’re funny?’ competition at the Edinburgh Fringe Festival.
Charlie Mawer, executive creative director at BBC Broadcast, who wrote the comedy shorts, said: “For years we have known that a man’s best friend is a dog, but we have only just discovered that a comedian’s best friend is his BBC Two’”.
The fluffy ‘2’ was created by Neal Scanlon Studios, Oscar winners who have recently finished work on Charlie and the Chocolate Factory.
By Hannah Marriott
BBC Two in comedy push
BBC Two is launching a branding campaign for comedy, with a series of sketches that feature the ‘2’ logo, as a furry dog-like creature, with a host of comedians such as Stephen Fry and Catherine Tate.
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