The research is part of a 12-week public consultation, launched today, that will allow TV viewers and radio listeners to suggest alternative ways of marketing and collecting the £140-a-year fee.
Among the questions the Trust hopes to answer is whether the tone of the TV licence advertising, and the language used in reminder letters, is too heavy-handed.
It is also seeking opinions on whether the ads adequately explain the reasons why the licence is necessary -- and where the money is spent.
The BBC Trust chairman, Sir Michael Lyons, said it was important that the public were aware that the TV licence was used to fund all of the BBC's output -- including radio and the website -- and not just television as the name suggests.
"The BBC has a duty to be efficient in collecting the licence fee and to keep evasion rates as low as possible," he said.
"This is an issue which arouses strong emotions, because the right balance needs to be struck between ensuring compliance with the law and avoiding any disproportionate heavy-handedness."
Lyons stressed that the consultation and the review would not look at the cost of the licence fee, or whether it should exist at all.
And a BBC Trust spokeswoman said that although the name "TV licence" could be considered ambiguous, a rebrand was "not something that's being considered".
The after 17 years at the same time as the launch of a new ad 'Circuit City' aimed at showing it was both easier to pay the licence fee and harder to hide from the licensing team than ever.
The BBC raises around £3.4bn from the fee each year. Television takes two thirds, with about 20% going to radio and 5% to online.
The remaining 10% includes the cost of collecting the fee itself. Most of the work is outsourced to Capita, the private company that collects the London congestion charge.
The new BBC charter has put the BBC Trust in charge of overseeing the licence fee. Its wide-ranging review into the fee aims to ensure the methods used are "efficient, appropriate and proportionate".
The consultation, which closes on November 28, will form part of the Trust's final report on the issue, which it expects to publish next spring.
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