The corporation's published an article criticising the 115 viewers who complained about the digital originated graphics, or "dogs" as they are known in the industry, for not having more important things to think of in an age of terrorism and murder.
"In a world where international terrorism, indiscriminate murder and global poverty are facts of life, you might think people have more important things to worry about than little logos in the top corner of their television screen," the opening paragraph reads.
"Just don't call them geeks who should get a life..." the article sarcastically pointed out.
Since the article was published yesterday afternoon, the BBC's website and other TV forums have been inundated with angry readers who have called the article, among other things, "patronising, "downright offensive" and "arrogant".
One viewer wrote on the BBC 'Points of View' website: "How dare the BBC take an issue that some licence payers are concerned about and try to turn it into a laughing matter. How dare they assume that anyone who complained about the new BBC Three dog is not concerned about recent events in London nor any other world issues."
A Digital Spy forum member posted: "How dare the BBC use the death of 57 people and dozens of others that lost limbs on 7/7 for the BBC's political gain."
BBC Three has since removed the reference to geeks and revised its opening paragraph to say, "As everyone knows dogs come in all shapes and sizes. But we're not talking about the kind that go woof a lot."
The corporation has also downsized the BBC Three graphic and made it less opaque after viewers complained it made it difficult to watch programmes on the channel.
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