The rebrand is being backed by a series of new programme commissions, most of which will be announced next month. However, CBBC has already confirmed a new 'Doctor Who' spin-off, 'The Sarah Jane Adventures', and a real-life adventure series 'Escape from Scorpion Island'.
The ad campaign backing the relaunch will see trails running across the BBC, along with an interactive campaign to reach the target audience via online communities.
The campaign was created by the children's BBC marketing team, along with Fallon and Red Bee -- Fallon created the trails, and Red Bee Media designed the new brand identity. MPG has developed the strategy to promote CBBC online and on mobile handsets.
The new look will be revealed later this month and will appear on air in December.
Charlotte Fuller, head of marketing and presentation at BBC Children's, said: "Our marketing challenge is to link the new content and the already popular content such as Tracey Beaker, Shaun the Sheep and Raven back to CBBC to encourage a re-appraisal of the brand."
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