BBC Parliament channel refreshes identity

The BBC has introduced a fresh identity for BBC Parliament as part of an ongoing strategy to unify the look of BBC News output across TV, radio and the internet.

The BBC started the brand alignment process in 2008 in a drive to create a recognisable appearance that connects all of its regional, national and international news coverage.

The new look, created by Lambie-Nairn, went live on Monday. The channel has attracted an audience of 1.4m monthly viewers since it launched on Freeview in 2006.

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