The 10-second idents, which include Bollywood dancers, salsa dancers and martial arts experts dressed in red, were looking tired and outdated, Peter Fincham, the new controller for BBC One, said at the Edinburgh International TV Festival.
"We are looking at them. They came on air in March 2002 and it may well be that the time is coming to look at a new way of doing it," Fincham, the former chief executive of Talkback Thames, said.
The idents, which appear every time a programme is being introduced, may be replaced with an image of a globe, which ran on the BBC for decades.
Previous idents featured a balloon floating over national landmarks. When the ethnic minority ads first appeared, they were criticised for replacing the much-loved globe.
It is likely the new idents or theme for the idents, whether it be focusing on a new colour or the globe symbol, will roll out across all BBC channels so it can brand itself across all its platforms.
BBC One was named Terrestrial Channel of the Year at the TV festival and BBC Three beat Sky One, BBC Four, Living TV and UKTV History to the title of Non-Terrestrial Channel of the Year.
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