BBC mulls things to do in Denver when you're depressed

LONDON - The BBC is considering developing a US 'working class drama' in what could be an 'EastEnders' style but with a distinctly American take.

The BBC's drama chief Mal Young is understood to be working with the idea, which will recreate an Albert Square-type community in Denver, the ex-gold mining town in the middle of the US known as the nation's baby boomer capital.

In the past, Denver has been the setting for the glamorous, if somewhat camp, 80s US soap 'Dynasty'. The idea of using Denver is partly to avoid the typical backdrops of New York or Los Angeles.

'EastEnders' has not proved to be massively popular in the US and BBC America ran into a storm last year when it dropped the show.

Earlier this month, the BBC announced that 'EastEnders' was to make a return to US screens following the outcry from fans. The show now appears on cable TV channel Echostar's Dish Network, airing episodes from the point where BBC American axed it.

Susan Arnold, vice-president of programming for Dish Network, said at the time: "Expatriates and other fans from America and around the world are going to be ecstatic to be able to watch 'EastEnders' again."

The BBC said that when airing on BBC America the show lost the station an average of 69% of its audience, giving an indication of how different American tastes in soaps can be.

Young told the Daily Mirror that he would ensure that the essential elements that make UK shows successful would not be "lost in translation".

An official spokesperson from the BBC refused to be drawn on details of the soap, but said today that the corporation had "no intention of recreating an American 'EastEnders'."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content