BBC drafts in public to judge value of star names

LONDON - The BBC is planning to conduct a survey of licence-fee payers' attitudes towards the value of the broadcaster's highest paid stars and use this to determine future contract negotiations.

Last year the BBC Trust published an external report into the impact and role of the BBC on the entertainment talent market, which said the broadcaster was securing value for money.

However it also made a number of recommendations and the current report is a review of progress the corporation has made since then.

One of the key recommendations was for the BBC to consider using market research to gauge the value of talent. Now, under the new regulations each new contract must have an audience valuation carried out against it.

The BBC Trust broadly backed the BBC's policy on talent, however it made a number of points.

These included the desire the BBC continued to make reductions to deals at the "top end of the spectrum".

Additionally although the trust has backed the BBC's policy of withholding the salary details of its stars, it has recommended greater transparency in how licence-payers money is broadly spent on talent without breaching confidentiality.

The BBC has come under increasing pressure over the pay deals for its top stars compared to those paid by its commercial competitors.

Last month the BBC director-general , including presenters Jeremy Clarkson and Bruce Forsyth, to expect contracts worth as much as 50% less than previously offered.

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