The campaign to support the second phase of the marketing campaign for the BBC's iPlayer catch-up service was the brainchild of advertising agency RKCRY&R.
The 90-second ad was created by Mark Roalfe, the agency's executive creative director and Paul Silburn, creative director. It was directed by Vince Squibb at Gorgeous, with Sarah Caddy at Red Bee Media as producer.
The at Passion Pictures using films of birds with similar shapes to penguins such as guillemots taking off and flying to ensure they could reproduce the movement of the penguins as realistically as possible.
The ad, which launched yesterday morning, has received more than 100,000 views on viral video sharing websites and the BBC's iPlayer's homepage as well as dedicated .
The following a unique colony of Adelie Penguins that "fly" thousands of miles across the frozen wasteland of Antarctica to the Amazon Rainforest.
David Bainbridge, BBC head of marketing communications and audiences for future media and technology, said: "The purpose of the April Fools campaign is to continue to raise awareness of BBC iPlayer, and bring to life the benefits of the service in a unique way.
"It is also hoped that this creative device will not only celebrate what BBC iPlayer can deliver, but will also say something quite profound about the BBC's overall appetite for creative risk-taking and innovation."
The viral campaign online was seeded by digital agency GT on websites such as boreme.com, Break.com and Bebo.
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