The camp Turkish student from Liverpool was initially rated as a 16/1 outsider, but his odds have been slashed to 4/1 from 6/1 yesterday.
There has also been support for white witch Mary, 7/1 from 10/1, and Makosi, 8/1 from 12/1, who was yesterday seen naked in the bedroom. She has already been tasked by 'Big Brother' with making herself the most unpopular housemate in order to avoid eviction.
Bookmaker's current favourite for early eviction is Science, the self-professed "massively talented musician destined for success", who is favourite to go first at odds of 6/4.
Ladbrokes spokesman Warren Lush said: "All the early money is very sweet for Kemal, he's the viewers' Turkish delight. If punters didn't know what to make of him when he walked in the house on Friday they certainly do now, they see him as a potential winner.
"The odds have also been cut for Makosi and Mary, while the likes of Craig, Vanessa and Lesley are friendless in the market.
"Early indications suggest the public are not blinded by Science, it looks likely that he'll be favourite to go first."
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