The publisher invested £10m in last August's launch of the magazine, which was pitched as an alternative to celebrity and real-life titles and a topical, younger companion to Take A Break and That's Life.
At launch, Bauer acknowledged the risks involved with what it saw as an innovative title by carrying no ads for the first six issues so that it could prove itself on the news-stand.
But as with Emap's similarly-themed launch, First, it has struggled to carve a sizeable niche in the competitive women's weeklies market, posting a debut ABC of 107,660.
Bauer said sales levels had failed to reflect the interest gauged in research ahead of the launch.
Editorial staff are now in talks about their positions, with some redundancies expected.
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