The publisher said it would not sell ads "until the title is more established and is able to put together a package based on realistic numbers".
The strategy is a first for Bauer's UK magazines, though it has used it to launch titles elsewhere in Europe.
Bauer is distributing 1.7m copies of a sample edition of In The Know from today, to promote the title to its target audience of BC1/C2 women ahead of next week's launch.
The sample edition has been bagged to this week's issue of Bella and will also be given away in selected regions with this weekend's The Mail on Sunday.
Bauer has invested £10m in marketing for the magazine, which will have a print run of 900,000, and the launch campaign will also include TV ads and outdoor and retail activity.
Edited by Keith Kendrick, a former editor of Loaded, In The Know will include a mixture of news-led features alongside regular travel, shopping and health features.
The strategy is a first for Bauer's UK magazines, though it has used it to launch titles elsewhere in Europe.
Bauer is distributing 1.7m copies of a sample edition of In The Know from today, to promote the title to its target audience of BC1/C2 women ahead of next week's launch.
The sample edition has been bagged to this week's issue of Bella and will also be given away in selected regions with this weekend's The Mail on Sunday.
Bauer has invested £10m in marketing for the magazine, which will have a print run of 900,000, and the launch campaign will also include TV ads and outdoor and retail activity.
Edited by Keith Kendrick, a former editor of Loaded, In The Know will include a mixture of news-led features alongside regular travel, shopping and health features.
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